In the dynamic world of social media, visuals play a crucial role in engagement. Each platform has specific image and video size requirements to ensure optimal display and performance. Below is the most up-to-date guide for 2025, covering image dimensions and video limits for major platforms.
Image Size Limits (Minimum & Maximum)
| Platform | Minimum Image Size | Maximum Image Size |
|---|---|---|
| 600 x 315 px (posts) | 2048 px (longest side) | |
| 320 x 320 px (profile) | 1080 x 1350 px (portrait) | |
| Twitter (X) | 600 x 335 px (tweets) | 4096 x 4096 px |
| 400 x 400 px (profile) | 1584 x 396 px (cover) | |
| 600 x 600 px | 1000 x 1500 px (optimal) | |
| YouTube | 800 x 800 px (profile) | 2560 x 1440 px (banner) |
| Snapchat | 320 x 320 px (profile) | 1080 x 1920 px (ads/stories) |
| 192 x 192 px (profile) | 1080 x 1920 px (status) |
Video Upload Limits (Minimum & Maximum)
| Platform | Minimum Video Length | Maximum Video Length | Max File Size |
| 1 sec | 240 min | 10 GB | |
| Instagram (Posts) | 3 sec | 60 sec | 4 GB |
| Instagram Reels | 3 sec | 90 sec | 4 GB |
| Instagram IGTV | 1 min | 60 min | 5.4 GB |
| Twitter (X) | 0.5 sec | 2 min 20 sec | 512 MB |
| 3 sec | 10 min | 5 GB | |
| 4 sec | 15 min | 2 GB | |
| YouTube | 1 sec | 12 hours | 256 GB |
| Snapchat | 1 sec | 60 sec per snap | 2.5 MB per Snap |
| 1 sec | 30 sec per status | N/A |
Why Image & Video Size Matters
Ensuring your images and videos adhere to platform-specific guidelines helps maintain quality, avoids distortion, and improves engagement. Oversized images may be compressed, leading to reduced clarity, while undersized visuals may appear pixelated.
Best Practices for Social Media Visuals
- Use High-Resolution Images: Stick to the highest recommended dimensions to maintain image quality.
- Keep Aspect Ratios in Mind: Each platform favors specific aspect ratios for better visibility.
- Compress Without Losing Quality: Use tools like TinyPNG or JPEGmini to optimize images.
- Test Your Videos: Upload test videos to ensure clarity and proper formatting.
- Stay Updated: Platforms update their specs regularly, so check official sources periodically.
Final Thoughts
Optimizing your social media content with the right image and video dimensions enhances user engagement and ensures a seamless visual experience. By following these specifications, your content will always look sharp, professional, and appealing.