In a country with hundreds of languages, Puch AI brings artificial intelligence right into WhatsApp, helping Indians communicate, create, and learn in their native tongue. But how well does it perform? Let’s dive in.
What Is Puch AI?
Puch AI is a WhatsApp-based AI assistant (launched 2025) built in Bengaluru. It’s designed for simple access—no new app needed. Add it as a contact on WhatsApp and start chatting.
What it can do:
- Chat in multiple Indian languages (Hindi, Marathi, Tamil, more)
- Generate images and short videos from prompts
- Reply with voice notes, do quick fact-checks
- Fun utilities: games (e.g., Wordle-style), stickers
Key Features
1) Multilingual Replies
Natural, conversational responses in Indian languages—useful for non-English users, family groups, and quick local communication.
2) Native WhatsApp Integration
No extra app or login. This lowers the barrier for first‑time AI users in India.
3) Creative Generation
Image, video, stickers from text prompts—handy for creators, shop owners, and social posts.
4) Voice & Fact‑Checks
Voice replies for hands‑free use; quick rumor/news verification for everyday questions.
Why It Matters for India
- Accessibility: Reaches users who aren’t comfortable with English or complex apps.
- Cultural fit: Works inside India’s most-used messaging app.
- Low friction: Great for first-time AI adoption in smaller towns and multilingual families.
Company Snapshot & Buzz
Puch AI was founded in Bengaluru in 2025 and remains in its early stage. It has already attracted attention through unconventional PR stunts and unique hiring approaches.
The company has been profiled on Tracxn (company snapshot), covered by Financial Express (quirky PR moves), and highlighted by TechStory (internship news).
Internship Buzz
Puch AI also made headlines by announcing a remote internship program offering up to ₹2 lakh per month, with no degree requirement and open even to 10th graders. This unusual hiring initiative was widely reported in Hindustan Times, Economic Times, and other media news outlets sparking debate across India’s tech community.
Pros & Cons
Pros
- WhatsApp-first: zero learning curve
- Inclusive language support
- Creative tools (images, video, stickers)
- Voice replies + quick fact checks
Cons
- Early-stage; features can be inconsistent
- Limited beyond WhatsApp (no full desktop/web app yet)
- Unknown long-term roadmap/funding
Who Should Try Puch AI?
- Students & first-time users: Homework help, explanations in native languages
- Creators & small businesses: Quick creatives for reels/posts, product stickers
- Professionals: Rapid fact checks, voice notes, simple drafts
Quick Start (How to Use)
- Visit a listing/overview (links above) to get the WhatsApp number.
- Save the contact as “Puch AI”.
- Open WhatsApp → start a chat (try Hindi/English prompts).
- Test: “Make a poster for a tea shop in Hinglish” or “Explain GST in simple Hindi.”
Alternatives (When to Consider Others)
- ChatGPT (OpenAI): Best all-round assistant; stronger reasoning; web/app ecosystem. https://chat.openai.com/
- Google Gemini: Tight Google integration; strong search grounding. https://gemini.google.com/
- Writecream / Jasper: Focused marketing and copy tools. https://www.jasper.ai/
- Runway ML: Video creation/editing at pro level. https://runwayml.com/
Verdict
If you want WhatsApp-first AI that speaks Indian languages and can generate quick creatives, Puch AI is worth testing—especially for beginners and regional audiences. Power users may still prefer broader tools like ChatGPT or Gemini, but Puch AI shines on accessibility + local language utility.
Learn more: Official overview and tool listings:
- Aigayani overview: https://aigyani.com/puch-ai/
- LogicBalls listing: https://logicballs.com/ai-tools/puch-ai